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In the ever-changing world of beauty, trends are constantly evolving and adapting to societal preferences. From the bold and colourful statements of the past to the subtle enhancements of today, beauty trends have come a long way.

Evolution of Beauty Trends

To truly grasp the evolution of beauty trends, we must travel back in time and explore history. The ancient Egyptians dazzled with intricate makeup looks featuring bold greens, reds, and blues. Fast forward to the European Renaissance, where fair skin symbolized wealth and nobility, leading the less wealthy to use lead-based cosmetics for a coveted ivory look. The 20th century brought a wave of beauty trends inspired by fashion, film, and women’s rights movements. For instance, the 1920s flapper aesthetic called for dramatic makeup like ‘Smokey’ eyes and dark lips. Meanwhile, Hollywood’s post-war glamour of the 1950s prompted women to opt for vibrant lipstick shades and subtle winged eyeliner.

In stark contrast to previous extravagant makeovers, contemporary beauty focuses on understatement and minimalism. As we delve further into the 21st century, makeup trends increasingly emphasize natural beauty over concealment. Celebrities, influencers, and everyday people are trading dense foundation coverage for lighter alternatives that reveal naturally glowing skin. Skin pigmentation concerns are now tackled with innovative treatments using precise micro-concealing techniques instead of masking with thick makeup layers. The “clean” or eco-friendly product movement has also swept the beauty industry, urging brands to develop formulas devoid of harmful chemicals and artificial scents. As we look forward, the transformation of beauty trends will not be limited to makeup techniques or products alone.

Emerging Beauty Trends in Singapore:

In recent years, Singapore has emerged as a beauty and fashion hub in Southeast Asia. With its diverse cultural influences and ever-changing trends, the Lion City is a melting pot of bold creativity, innovative aesthetics, and unique styles. The Korean Wave has swept through Singapore, fuelled by the rise of K-Beauty and South Korea’s thriving entertainment scene. As Korean beauty products and techniques captivate locals, skincare routines have evolved into indulgent self-care experiences. Embracing preventative care and anti-aging solutions, Singaporeans are investing time and money in maintaining radiant skin.

Natural ingredients and scientific advancements have led to the rise of tailored skincare approaches among Singaporean women. As global environmental consciousness increases, the beauty industry is shifting its focus toward sustainable practices; local companies are following in the footsteps of their international counterparts in adopting eco-friendly measures. A rising demand for cruelty-free items, vegan alternatives, and minimized packaging waste is evident among environmentally aware consumers. This change has steadily reshaped Singapore’s beauty scene. The nation is also witnessing a makeup revolution as adventurous eye makeup, eclectic colour schemes, and 90s-inspired lip trends gradually eclipse traditional natural looks.

In Singapore, personal style consultants and Personal transformation courses are reshaping the beauty and fashion landscape. Personal style consultants tailor-make fashion statements for clients, enhancing self-expression and confidence. This individualistic approach drives innovation, creating an eclectic fusion of Eastern and Western styles in daily wear. Consultants also collaborate with local designers, fostering a distinctive fashion ecosystem that sets trends and popularizes homegrown brands. On the other hand, personal transformation courses address more than just aesthetics; they encourage personal growth, healthy body relationships, and sustainable beauty standards. These courses cover skincare routines, nutrition guidance, mental wellness exercises, fitness training sessions, and dressing techniques – nurturing self-love and eco-friendlier consumer behaviour.

6 Beauty Trends to Explore in Singapore, 2024:

  • Eco-Conscious Beauty:

As sustainability takes centre stage globally, beauty aficionados in Singapore gravitate towards environmentally friendly and cruelty-free products. Brands emphasizing sustainable practices across skincare and makeup are gaining traction.

  • Embracing minimalism:

Heralded as the ‘new glow-up’, minimalism celebrates natural skin. This trend highlights skincare products that enhance your innate radiance instead of relying on heavy makeup. Simplify your beauty regimen and let your skin breathe.

  • Technology Meets Beauty:

As a technological hotspot, Singapore is incorporating tech into the beauty sphere. With AI-driven personalized skincare suggestions and cutting-edge beauty gadgets, this trend is making a significant impact in 2024.

  • Holistic Wellness:

The focus shifts from external appearances to overall well-being. Superfood-infused beauty products and probiotics are gaining momentum. Additionally, supplements supporting skin, hair, and nail health have become a fixture in daily beauty routines.

  • Statement Eye Makeup:

When it comes to makeup, bold eye looks steal the spotlight. With face masks still essential, eyes have emerged as a canvas for artistic expression, showcasing vibrant eyeshadows, graphic eyeliners, and stunning lashes throughout the year.

  • Home-based Beauty Treatments:

Adapting to at-home routines in recent years has spurred the growth of DIY beauty treatments. Homemade facials, personal LED light therapy devices, and other self-care rituals are becoming increasingly popular.


Singapore has become an epicentre for beauty and fashion in Southeast Asia, merging diverse cultural influences with evolving trends to create innovative aesthetics. The nation is not only riding the Korean Wave with K-Beauty products and techniques but is also prioritizing eco-conscious and vegan beauty options. Personal style consultants, makeup revolutions, and holistic wellness all contribute to Singapore’s continually reshaping beauty landscape.